Adam Sand argues that elegant feature execution in CRM software drives business growth more than feature count alone. He uses Apple's intuitive copy/paste as an example of how usability increases adoption and capability, helping companies like a $50M business scale to $70M.
The way that a 50 million dollar company grows to 70 million by way of the CRM is not all the stuff that every CRM says it does. Promises promises. Every CRM helps you keep track of your business. Every CRM will allow you to communicate with your customers. What's the elegance in which those features are designed? The reason people love Apple phones because the elegance in which the feature is executed. Every phone has the ability to send text messages and copy paste. Apple was the one that figured out hold long to press then tap copy and then make it easy to one tap and paste. The more usable the tool is, the more likely your people are going to use it. They're going to know more of the things that they can do inside the tool which is going to make them more powerful. You make your people more powerful, you make it easier for them to find success. If it's easier for them to find success, it will be easier for your business to be successful. Tag your boss who needs to hear this.
