Adam Sand argues that marketing success comes from CRM and sales enablement, not creative tricks. He contrasts buying a $12 sandwich with a $20,000 roof, and claims $50,000 to $100,000 in the right tools can quadruple income and generate Google reviews.
A $12 sandwich is compared to buying a $20,000 roof.
$50,000 to $100,000.
Income goes up four times (quadruples).
The only reason I like the marketing is because I get involved in their systems and processes. I figure out what effort are they applying towards client acquisition. We get a better experience buying a $12 sandwich than we do buying a $20,000 roof. A lot of it has to do with your CRM and your sales enablement. How are you deploying your production? And that's where you can spend 50 to $100,000 on your CRM and sales enablement. Your income goes up four times and your Google reviews start pouring in. There's your marketing improve your business. And so much of that today is rooted in technology and the experience we give our customers. That's marketing, not whatever the color of the image is on Facebook or whether you put roofs guaranteed or guaranteed roofs before or after. And split testing that. That's marketing nerdery. Now go share this video.
