Episode 005 - "Building the SandCastle: Is Business Worth the Sacrifices?"

As I'm sitting here alone with so much work that I don't even know what to do with, and I don't see the reward.

Sometimes when you want the money or your wife wants the stability or the security, it's really hard to maintain focus there because it will be so easy to just pay yourself more. Fire people, shrink your dream. Today's the first day of launch has gone to effect. It's been super crazy. We have, like 75 people reaching out to us within an hour. Like, it's just bing, bing, bing, bing, bing. So the whole team is just excited and there's action and there's energy. Today we launched a new product. Yesterday was launching the show. So it's been a lot, right? Like, we got the show, we got the baby, we got the new free CRM build. We got this new thing called roofing business platform.

I bet Adam that he would be here today. And so if Atlas doesn't come today, we're not getting a Porsche. Today. I'm siphoning through LinkedIn to see all the app applicants that applied a week ago that I haven't gotten to. We ended up getting 2,700 applicants on four different job posts on Indeed. It's really exhausting and it's time consuming, and it's hard because I go through everything that everybody sends me. When you find a good one, it is so energizing. Like, when you find someone that is a fit for the job, it is absolutely, like, the most exciting thing.

Today is the first day launch has gone to effect. It's been super crazy. I'm getting random phone calls from people, so people are sharing it out there. I'm looking on Facebook, my calendar slammed. We have like 75 people reaching out to us within an hour. Like, it's just bing, bing, bing, bing, bing. So the whole team is just excited, and there's action and there's energy, and we know we're helping people who have these, like, dream of building a roofing company. Now I have to jump into this webinar. I gotta get everything staged for my screen. I'm not gonna turn this thing on. Do not disturb for an hour.

How do you want me to introduce you?

Captain America meets Albert Schweitzer.

Okay, next.

No, you can just. You can introduce me. Just Adam Sand, CEO of RBP Consulting. You just give me what you would say, because I. I don't. You know, it's awkward to try and.

I was gonna say break a leg, but we don't have insurance, so maybe don't do that.

No problem. I'll try and do my best. Sleepy demand.

Hello, everybody. Welcome in.

So we're about to go live. This webinar we did earlier and this one, I have to try and do the same presentation with the same level of energy that I practiced last night that I practiced this morning. I also did a live one today and I have to come and do it again and bring the same level of energy and excitement. We got a few participants in here and we're going to be starting here in like one minute, so wish me luck. So I want to welcome you to an RVP education experience. Right. I want to give you a lot of free value. So we're here to talk about how to make more money with your CRM and how to avoid the doom loop when Covid hit. My wife and I traveled the country for 20 months, driving from city to city, from roofing company to roofing company, building high powered CRMs for a lot of the logos and the little heat map dots that you see here. Based on the data in the CRM, this became the infrastructure to make great decisions. With the help of our consultants, we could guide our customers. In 2023, we should have $750 million run through our HubSpot systems. I understand that for many of you, CRM could be a foreign term. The definition of CRM is different for a lot of people. Customer relationship management, that's what the word means. But it's so much more than just the words that make up that acronyms. CRM's number one purpose is to drive revenue into the business and to create leverage for its users to be successful. Studies show that for every dollar you spend on proper implementation of CRM, it returns a $8.71 back. So almost a hundred percent of successful companies are using their CRM consistently. It's like as close a predictor of a business's success as you can get. What's measured gets improved. It's organic. If you stop feeding it, it begins to die. You're never done improving it because you never stop growing. And then finally learn revenue operations, fundamentals. Google it. My most successful customers have this skill set on lock. If there's nothing else you learn today, learn that. Awesome. Thank you so much for everybody for being here. Please, you know, go share this with the community because we're trying to do something good here. So that's the same thing I did earlier today, but we added platform to the end of it. So now is the first time we've actually pitched a $30,000 offer a guarantee on revenue is something nobody does does. Certainly not the CRM space. Nobody guarantees that you're going to go from 3 to 8 million in a year. People have to do what we say, but if they follow the advice, they will get there. The employees are under pressure, right? They're being put in positions to grow. But they all welcomed it. Is everything perfect? No. Would they say that it would have been nice to delay this another month? Absolutely. But at the end of the day, the business needed it, the market needed it. It was the right time to launch. And most of the people who like working, like working here, because at least they get challenges and they get to grow. And on the other side of this is greatness for all of us.

This is him doing, like, a fist. And then this is my favorite one ever. This is his little nose. And then these are his little lips. And you can see his little cupid bow. This one, she took this picture and she was like, isn't he so cute? That's his little eye socket. And I was like, it looks like.

Saw.

This is a little octopus from China that I thought was really cute because it looks like a jelly cat. And then this is actually from one of our employees. She sent this off my registry, which is, like, my breast friend, I think it's called, so. But apparently, like, these coterie diapers are, like, better for the planet. And also, they don't have any chemicals in them, which I thought was kind of cool. And you just got drool all over my door, dude. I just don't quite know who's going to figure out how to put this on. I have no idea what mom life will be like. There's part of me that gets excited, and then there's part of me that is absolutely terrified. I always had, like, this pact with myself where I wouldn't become a mom until I had the ultimate amount of patience. Now, granted, I think that I have more patience than I did at 20 and 25 and 28. I just always wanted to be a mom that was just fair and patient and understanding and considerate. And I feel like because I'm not Jesus, then maybe I won't be the greatest mom. I don't know. You know what I mean? Like, I've. It's hard to say because I. It's like, I feel like I could be more patient, and therefore I'm not ready to be a mom. So part of me is, like, it's going to be so much easier because I'm going to have my brain back and I'm going to be able to talk normally again and I'll be able to work out and not just continue to gain weight. And I'll be able to have more control over my body and how I feel every day and my energy levels. And then I realized it's not like it's just going to. He's going to come out and I'm going to just like bounce right back to where I was before I got pregnant. Foreign. Do you think that I'm super excited about the fact that, like, I can't control my body over the last nine months and that. And that my emotions are crazy and I'm absolutely exhausted and I'm getting in trouble by my midwife left, right and center because I'm not eating properly and I'm not sleeping properly. And so then I have a mental breakdown in the shower. Be over. I don't even remember what. But I remember I was laying in there. I'm sitting here alone with so much work that I don't even know what to do with. And I don't see the reward. I don't see. I look at myself and I'm disgusted. I am like, I'm just so unhappy. I would go sleep, but I have so much cortisol and so much anxiety and so much depression pulsing through my veins right now. They're like, I and not sleep. I would go lay in there and obsess about the fact that I didn't get my work done today.

The decision we made together, we made this business together. We. If you don't want to do this and you better not have a business and not have a business.

This is a decision that we have together. If you don't want to do dishes, if you don't want to clean a house, then I guess we better be homeless. I don't know if I see what the benefit is to having a business.

You never will if that's the only way you think and that's the way you think every couple of days.

But.

And I understand it, I get it. I'm trying to document it for the. When we're on the other side of it so other people will see it too. Sometimes when you want the money or your wife wants the stability or the security, it's really hard to maintain focus there because it would be so easy to just pay yourself more fire people. Shrink your dream.

I'm terrified. I'm terrified to have a kid. I am terrified, terrified to go on this journey with you. You don't have experience with kids. You're not a nurturer.

Allison and I have gone through moments where, you know, we question why we're doing this. We question whether we believe in the other to. To get the job done. But those are moments of weakness. And then we recognize in our later moments outside of the heat of the argument, and we always apologize to each other. A life lived with an intention and a dream is worth more to me than to pick something that I know is 100 achievable just because it is safe.

Hi.

Hi.

Careful. I'm asking.

You have to do contractions hurt really bad.

That was. I have to go bathroom. The financial advisor for X to Jack Dorsey. What we talked about banking. We talked about the cpa. We talked about the do, we talked about the cfo. We talked about all of it. And the last company he was at was $32 billion.

How are we attracting people like this? You're amazing. This guy wants to work here.

Not only wants to work here, but also is like, I can meet with you later today and I can also meet you with you. You tomorrow. And he's going to meet with us on Saturday.

You are amazing. I love you and thank you for selling the vision of this company. Because I believe in what we're doing.

I do as well.

If Atlas is born tomorrow, it's going to be tough, right? It's going to be tough not to have a laptop on his head. Obviously, the team has been prepared for this. And so as difficult as it will be and as less effective as it might be than having me, the, you know, whatever the founder involved, they've all been prepared for it. They're all ready for it, and they have all assured us that they want Allison and I to have some freedom to be parents. And I'm super proud of them. Like, I honestly can't say, like, how grateful I am. Like, they're all so awesome because they've been working so hard at just backing me up and backing my plate. And I couldn't be happier with my team. Like, they. We've had tough days, we've had good days, but they're just overwhelmingly being awesome through this whole thing. I just don't know how I got so lucky. It's obviously Allison and her militants around creating great culture, but we're just so lucky and so blessed, and I just hope to deliver on making this a business that will deliver them their personal and professional and financial goals at a rate that excites.

That is so hard. Oh, was it yeeting your.

You're doing good. Proud of you. So how does it feel? You feel like you're like. You feel like it's going down.

This morning I woke up without back pain.

Without back pain?

Yeah.

But your tummy feels lower.

Does it?

I mean, I don't know. You don't look like you're carrying low.

Slower, but no, I don't feel like it's lower. I feel like he's gonna stand for ever.

A week. Contractions. How often?

Infrequent.

That's the thing. It's like that one night was like, bang, bang, bang, bang. It's like a false alarm.

I think it was just to scare the crap out of me to realize that I really need to focus on this. Yeah.

Like, that's the part that we have to do right now, is get you out of things so that you can just. It's almost like your body wants to give birth. Once you create the environment in which it's ready to give birth, what do we need to do? Like, do you just need to, like, stop completely? Like, and that's cool if you do, but do you? But I don't feel like I could. I don't feel like I could stop you.

There's a lot of stress around walking away from the business. There's a lot of stress of, like, abandoning you to quit.

Well, don't, man. That's the thing.

And abandoning the team and, like.

But you're not abandoning me. Like, I'm glad that you're feeling like you're starting to get ready because it's looking like contractions are happening more often.

We go get queso dip.

Queso dip? You made that corn stuff yesterday.

That's what it is.

Well, yeah, we can go get that. You want to go home and get that?

I didn't eat breakfast. I have acid reflux, and I didn't eat lunch. And what is it, 3pm yeah, I'm hungry. You're hungry? Yeah.

Let's go get some food. Foreigners are absolute hit. We've had a lot of people getting a ton of value. We had so many people asking so many questions. It was a lot of fun.