Episode 007 - "Building the Sand Castle: Failing as a Father? Build a Custom GPT!"

I am super tired and learning a ton about being a dad and a husband.

Adam has been working around the clock to support me.

As I stepped back, I practiced with sleep deprivation for years, but I wasn't prepared for this. And honestly, watching Alison, she makes it look really easy, and I know it's not. Allison is completely winning at parenting and wifing, and I feel like I completely failed.

I think that it every moment is the greatest moment, and the new discoveries are really cool too, like where he does something a little bit different.

Our Webinar today has 70% show rate. That's unheard of. This is working.

Hi, I'm Alison Sand.

And I'm Adam Sand.

And this is building the sandcastle. After traveling the country for two years, we settled here in Hawaii, where we welcomed our first son, Atlas.

With 20 employees working remotely, we had to go to market with a completely new product from service offering in order to keep growing the business and create stability for our family.

But it hasn't been easy, and we wish that we could see our heroes on their hardest days and experience the.

Lessons as they learn them.

Because social media only tells a story after they've made it.

If we believe in ourselves that we might be someone else's hero someday, then we owe it to the future entrepreneurs of the world to document our story.

Even when it's vulnerable.

If you're at the start of your entrepreneurial journey, then follow along with us and share in the experience. When you live in your office, it becomes like this constant, you know, accumulation of stuff, and then the dogs come in, knock over the pillows, and you got to change lighting around, and Mr.

Rocket got excited after coming inside. Come here, Holly. Go in, Olga. You're gonna have to learn to keep it inside your body, not inside the house. I feel like I've never washed my hands so much in my life.

Seeing Allison in her new role as a mom is like watching a superhuman. She's pumping, she's cleaning, she's swaddling him, she's putting him to sleep. And then you wake up at, like, 2 in the morning, she's still going. You get up at 6 in the morning, she's still going. It's like she's awake 24 hours a day. Of course she sleeps, but she just always knows what to do. And she's constantly positive. That's the other thing. She has zero negative feelings towards the obligation of Atlas whatsoever. And I know that everybody would probably say, oh, of course, she's a mom, and you know, you love your kid, but I Can't imagine how someone who's had no sleep for a week and has this kid constantly ripping at her nipple and latching and not latching, and then you clean the diaper, and then he craps again, and he craps five times in a row, and then he cries, and you can't find a way to settle him down. He's going to burp, but he doesn't want to be Burked. And for her to go through all that 24 hours a day for seven days and not have one single iota of negativity or frustration or resentment. And to top it all off, she should just be laying down. But you can't stop the woman. She gets up, she cleans. She just does stuff constantly. It's like having a baby made her even more of a superhuman than she already was.

This is the easy part, I think, because my work site is just so hectic, I feel like this is easier just because I feel like I always know what to do around the house. I don't always know exactly what to do in the business. Adam has been working around the clock to support me as I stepped back.

So, honestly, I am super tired and learning a ton about being a dad and a husband. I practiced with sleep deprivation for years, but I wasn't prepared for this. And honestly, watching Allison, she makes it look really easy, and I know it's not. She's killing herself working with Atlas every day.

There's moments that are trying. There's moments that I fed him, I diapered him, I burped him, and then, you know, and then my mom comes in to save the day, or Adam is, like, phenomenal with Atlas, so they come in and either, you know, go and get him some sunlight or something, as I've been kind of, like, laying on the couch and relaxing. So there's definitely moments that are trying, but it's just so rewarding. It's like the most rewarding role I've ever played ever in my life.

Allison is completely winning at parenting and wifing, and I feel like I completely failed. I really realized that through my childhood, I went from my mom's house to my dad's house every week, living out of a bag because they were divorced. And then from there, I went straight into the military, and it functioned really well. There was no lifestyle change going to living out of a bag in the military. And then I went to the oil rigs, where you're two weeks on, one week off, and again living out of a bag. And then my whole career has been flying around to different places doing business. I function really well living out of a bag, but I don't. I don't function while living in a household system because I guess I have this permanent temporary outlook on home. I think that Allison has made up for that by just being an amazing wife by just being nice to me or being her to me. Like she's just amazing wife and she's taking care of me and now that it's my job to take care of her, I don't have the instinct for it. I just feel absolutely terrible. And so I'm learning solving problems the way I know how. I actually went on chat GPT and built my own agent that was essentially like I got a book summary of 12 Rules for Life, a book summary for Jocko Willink Discipline equals Freedom and dichotomy of Leadership, the Bible Traction eos. And I'm starting to try and build a leadership framework for my household built around the principles of mission for our family, vision for our family, core values for our family. I chatgpt 100 household duties that I could create a list of the things that I'm doing, she's doing and I could create accountability numbers and goals and rocks so that I can start to be a more effective husband and fit father through Christian values, good leadership and what I feel are good rules and principles for living. And I that's probably the biggest lesson for my first week of being a dad is just that there are glaring flaws in my personality that I've let be gaps for my professional growth and it means I'm good at some things but terrible at others and I have to grow. Hello friends. Our webinar today had 70% show rate. That's unheard of. Now we got to get the close rate from our webinars but again, we're not pitching on our webinars. We're just doing this for lead generation that is going to be wicked for the mdrs like they're going to make bank. This is working for people to put content on some slides about something that you guys have done or are doing is why it's going to work so well and why it's so important. The fact that it's hard to take what you do every day and then just put it into like some slides. The fact that it is that hard is why it's going to work. It's John Wayne heading to the hills because you can take on the cavalry from the challenging terrain because you can split up the cavalry into individual units that you can beat. I can't take on the whole roofing industry in an open field, but we can beat the out of them in the complicated terrain of the hills. And that's what we're going to do to go to where it is hard to win. We are $1450 away from cracking a.

Half a million in sales for November, folks.

So the last time we did anything.

Close to that was back in June, folks. So it's picking up.

The record is the other $990 over a million. There's no reason we can't go for the record this month team. So try and make a habit and just at least get out of my office in between calls. And you cuz I know you got a sleeping baby on your chest. You know, just. Just not having to get up to like do something to get a water is like enough to keep the baby sleeping and quiet and happy. And it's like the bare minimum that I can be as a husband. But I'm trying my best. There you go, love. Oh, look. And you got a coffee too. I don't drink. You don't drink? Drink poured poor people dirt water.

I said babysitter, not sit on the baby.

So understanding my accountability numbers, my task list kind of feels like the theme of my life right now is trying to get all this stuff in place. Where I really see the highest leverage time and activity for me as a CEO is the courses, doing traction, all teams finance meeting, leadership meetings with the individuals like you guys in the room, then just like business development, stuff like that. And then really just the rest of my time being spent on the stuff that I already do that isn't necessarily like attached to an outcome of the day, but is attached to setting up the future. That's what I would love to get to right out of founder led sales. Not doing scribes for how to, you know, make a payment, you know, or how to use the mobile app. Like I'll do it, but I would like to get completely out of that kind of stuff. That was where I kind of set the new director of operations kind of on that pathway.

This not like the cutest baby ever. I think every mom says that his umbilical cord fell off yesterday. Yep, that was yesterday. And then I've noticed that his face is a little bit chubbier for sure. Gaining a little bit of weight because he's just so long and lanky and a lot smaller because everybody told me how hard my labor would be and how big Atlas would be and like that I should Prepare for, like, a 1012 pound baby. So, like, I lived through a lot of, like, 10 terror that I didn't tell anybody about, which really just was exhausting. Like, I also really, like, refrained from eating a lot of carbs and sugar. And so when he came out and he was 6 pounds, 12 ounces, I was like, why did I work myself up that bad? Like, I measured on track the entire time.

For me, I'm getting less sleep than I normally would, but I'm getting less quiet, quality sleep. Because now when I hear Atlas crying, I feel compelled to wake up and try and help Allison. We just didn't have the exposure to that previously. And so while it's a little bit less sleep, which I can handle, I can go days without sleep and I can work through it all, but it's me choosing to do the work, and I choose the time and rate of work that needs to be done. Now we're on Atlas's schedule, and that little bugger, he doesn't care when you're asleep. He only knows how to express that he is not happy, not comfortable, not feeling safe. And you have to try and do your best to comfort him. It's the type of sleep that I'm getting now that's different. And then just the desire to try and be there for Allison that makes it so that when I'm sleeping, I feel like I shouldn't be because she has just showed me up in every possible way.

So every day we bring him out for 15 minutes to get vitamin D. And it's been raining a lot lately. And so right now it's like misty rain. I think when we very first started hiring employees, we wanted to make sure that we were giving people tasks that we've done before. Kind of not expecting people to go above and beyond and being able to, like, choose how they work, when they work, what they do. Adam and I went to a conference in September, and we realized that we were maybe even detracting from our people and not giving them the ability to be exceptional and therefore realize new potentials. We didn't have, like, huge expectations and high expectations for others like we do for ourselves. We really realized that we need to be a little bit more unreasonable because we're unreasonable with ourselves. It's been really rewarding for the team and really rewarding for us to see them actually exceed and excel. We gave them more responsibility, and therefore there's more risk and more reward.

What are you doing home?

Ryan wants his mission, vision, and values to employ the best people, processes and products to deliver excellent outcomes as a modern, sophisticated roofing company.

Those are good values.

I know. I'm awesome.

You are awesome. You're definitely good at. We have to do our family mission vision values.

Is his eyes open? He was making horse sounds earlier, that guy.

Oh, you got the hiccups.

He's got hiccups a lot.

Why you got the hiccups?

Do you know why he has hiccups so much?

Because he nurses 14 hours a day.

13.25. Don't worry, I. I track it. So he sent you like an email that he got about website updates and he would like you to look it over.

This is what happens when I sell deals and then all of a sudden now I'm the consultant that you are consulter. Oh God. Because like that's the biggest deal we've landed in a while. And that was the deal I landed. And then now I'm getting stuck in being, being like a project manager. The keys got me by the cojones now because now he bought from me. So now he thinks that I have to answer all his questions and respond to his every email. Though like gold star at the end will be out of founder led growth and achieving 500,000amonth in net new revenue without the founder. I'm trying to improve my company. I'm trying to remove the constraints first. And the biggest constraint on the business right now is founder led sales. I have to be on every call. The goal is to bring in somebody who has a proven track record of building out a sales team that does not require the founder led gasoline on the fire.

It's.

I'm doing these webinar courses every single day. We're getting 30, 40, 50 people into those courses. We have people booking appointments, but it's not translating into revenue. And it's always a reason. There's always a justification. But at the end of the day we don't have room for excuses. We have to succeed in the mission. So we're having little trickles of success, but not the growth like this. I want to have the kind of company that people write stories about, like an Alex Harmozi gym launch stories or like a Tim Ferriss and his story or like a Gary Vee and his story. So I'm doing this recording. Why we're recording these shows is because I want to show people that it sucked. It was hard. It was a lot of work. There were great moments. There were challenges that they took big bets. It took having a dream. It took work. But you can do it.

Can you speak?

Yeah. Good. This community, this group of people is my number one focus in the business right now. So I hope that you will choose to take advantage of that by being here for these winning Wednesdays. What's going on, Jordan?

I worked a bunch with Allison a few weeks back before baby was out and she was helping me plan and strategize and really do a lot of learning on how to hire and success. We've got a new project manager starting on Monday. I'm getting better at hiring and Allison was a big help in that and I think a crucial role for us has been hired and starting next week.

That is so awesome, Jordan. Thank you for coming on to share. That is a huge win. If your talent acquisition funnel, your ability to attract people, can align up with your customer acquisition funnel. All the freedom, all the money, all the growth, all the stress free living is on the other side of you mastering that. And I am so proud of you.

Yo, what's up, guys? So I've been following RBP for a while and actually use you guys for the sumo quote services, which, by the way, skyrocketed our closing rate and ticket size.

Thank you.

That was pretty dope. Our team last week took on RBP as a mentor through the platform service and I've been basically addicted to Adam's content since. So super mind blowing. Interesting. So I just, I can't wait to just take off, man.

Dude, congratulations and thank you. Obviously, like, thank you for all the positive vibes about the rbp, you know, services and everything. That that's huge. But I really want to celebrate the fact that you're taking action. Thank you so much for being here, everybody. Appreciate you guys a ton. It is working. We're getting a ton of goodwill from the industry in exchange for that hour and the fact that I didn't have to get on a plane and I can leave here and go hang out with my kid is super cool. My strategy with the webinars is that I have previously had to fly to a company so that I could solve one company's problem one group at a time. And with the webinars, what's been awesome is getting 20, 30, 40, 50 companies at one time. We can create an impact for if I can help them solve their level one and two problems for free, they will come to us to solve their level three and four problems and we'll be communicating on the same language because the core fundamentals of what got them to there was the stuff that we gave them for free. We're going to roofing process conference every year. It's always stressful trying to sort out the booth and trying to sort out the giveaways of the shirts.

I saw this thing where it's like, instead of a baby shower, all of your friends come over and bring bottles of wine, and they just. They do all the nesting things that you can't do because you're pregnant.

Webinars are, like, my number one activity because it is a way for me to generate, you know, 50, 60 leads a day. This is, like, one of the first cool places. Actually, my second year here, I stayed right up there, so that's where Capilli put me above the barbershop.