A short coaching clip by Adam Sand titled "Get Them Out of the Market" (YouTube, Apr 20, 2024). Sand advises salespeople—specifically in roofing—to 'get them out of the market' by quickly moving prospects out of shopping mode: engage briefly, answer questions, and make callers confident enough to remove roofing from their to-do list after the call. The clip emphasizes making the prospect feel done with searching whether you are their first or third contact.
Your number one primary goal is to get them out of the market because they don't want to buy this. They have to buy this. So you want to get them investing a little bit of time into a conversation and be like, okay, and you want to answer some questions. You want to make it so when he gets off the phone or she gets off the phone, they think they can cross call a roofer off their to do list and go back to the stuff they actually want to do. Which means you have to make them feel very confident that whether you are their first caller, their third call, that they're done after talking to you because they found the person they want to do business with. Now go Share this video.
