YouTube video transcript (Adam Sand) explaining how CompanyCam’s Showcases feature turns job photos into SEO-optimized website galleries to generate marketing leads for roofing contractors. The speaker describes installing a widget once, marking projects as ‘showcase’, adding project metadata (type, products, title, description), and publishing geotagged photos so prospective customers see recent local work.
We're talking about the Company Cam guide today and how to get your team to better use CompanyCam to help you sell more roofs. People like photos of their stuff, they like the updates. They want to see this stuff coming together. And so if you can create that environment for them, they will be that much happier. They might not want you to videotape the entire production of their roof. But to say the Company Cam doesn't help would be a big, big mistake. A lot of people don't know the Company Cam can help you do things like marketing and getting more leads and creating solution awareness. So let's break this. How does it get you more leads? Well, there's a tool called Company Cam showcases. It allows you to take your jobs and select photos and put these photos on your website. Now these are geotagged SEO optimized photos. Your metadata from your photos makes it into the picture. It is in the geographic area of where your customers are. So if your customers are searching for roofers in their area, they would probably want to have the knowledge that a company that they're looking at hiring did work work in their neighborhood or near their house. And it's very easy to do because you install this showcase once on your website and you can continuously publish your projects. You don't need to be a website developer and talk to the web master and get them to make the new page for the new job site. It's very, very simple. I'll show you what it looks like on one of our clients websites right here. So this is their latest projects and you can see they've got 44 projects on here. Last one was put out March 28th, two days ago, 27th. 27th. So they get consistent with the behavior. 21st, 21st, 21st. And when you click on these, so you can see here, so you've got Concord, California, the date. So it's recent. Right. So residential roofing installation. It talks about the products that they used and then it's got some photos of how the project went. So now a homeowner can see, oh, this is what it's like to work for them. You can also talk about the color so you can share people pictures of what that color might look like. And it's very simple to do. It's not hard because all you have to do is take a project and mark it as a, a showcase project and then it shows up in the showcase without any coding work or any website work. It's super simple. You only have to install the little widget once. And so the instructions are in the guide. So you're just going to select a project. When you're on a project here, you can just select that you want to be a showcase, and then it'll pop this up where you can put in your project type, the products used, the title and description. So that'll all fill in, and it'll even like, give you a suggested title based on the type of project and the products that you use. It'll give you a suggested SEO written title, and then you can choose which photo you don't want to show. And then from there it just shows up as a showcase project. And again, that snippet installed on your website and now, boom, the modules on the website. No more work to do. So that's how it can help you get more leads.
