Adam Sand shows how roofing contractors use CompanyCam's Showcases to turn job photos into lead-generating pages. Tag photos with location and SEO metadata, install a widget once, and showcase pages appear on your site with no ongoing web work. Local homeowners see your recent work and color options, building trust and driving search traffic.
We're talking about the CompanyCam guide today and how to get your team to better use CompanyCam to help you sell more roofs. People like photos of their stuff. They like the updates. They want to see this stuff coming together. And so if you can create that environment for them, they will be that much happier. They might not want you to videotape the entire production of their roof, but to say that CompanyCam doesn't help would be a big, big mistake. A lot of people don't know that CompanyCam can help you do things like marketing and getting more leads and creating solution awareness. So let's break this down. How does it get you more leads? Well, there's a tool called CompanyCam Showcases. It allows you to take your jobs and select photos and put these photos on your website. Now, these are geotagged, SEO-optimized photos. Your metadata from your photos makes it into the picture. It is in the geographic area of where your customers are. So if your customers are searching for roofers in their area, they would probably want to have the knowledge that a company that they're looking at hiring did work in their neighborhood or near their house. And it's very easy to do because you install this showcase once on your website and you can continuously publish your projects. You don't need to be a website developer and talk to the webmaster and get them to make the new page for the new job site. It's very, very simple. I'll show you what it looks like on one of our clients' websites right here. So this is their latest projects, and you can see they've got 44 projects on here. Last one was put up March 28th, 2 days ago, 27th, 27th. So they get consistent with the behavior. 21st, 21st, 21st. And when you click on these, so you can see here, so you've got Concord, California, the date, so it's recent, right? It's a residential roofing installation. It talks about the products that they used, and then it's got some photos of how the project went. So now a homeowner can see, oh, this is what it's like to work for them. You can also talk about the color, so you can share people pictures of what that color might look like. And it's very simple to do. It's not hard because all you have to do is take a project and mark it as a showcase project. And then it shows up in the showcase without any coding work or any website work. It's super simple. You only have to install the little widget once. And so the instructions are in the guide. So you're just gonna select a project. When you're on a project here, you can just select that you want it to be a showcase. And then it'll pop this up where you can put in your project type, the products used, the title and description. So that'll all fill in and it'll even like give you a suggested title based on the type of project and the products that you use. It'll give you a suggested SEO written title and then you can choose which photos those you don't want to show. And then from there, it just shows up as a showcase project. And again, that snippet installed on your website, and now boom, the module's on the website. No more work to do. So that's how it can help you get more leads.
