Adam Sand shows how HubSpot tracks the full customer journey from lead to Google Review in one place. It collects website activity, accounting data, and payments so you see everything a customer has done without jumping between tools.
When you're looking at building on a CRM, every CRM system you look at is going to say that they have reporting and analytics. The great thing about HubSpot is it tracks everything from lead to Google Review. It allows you to have a single source of truth for your entire customer journey. From lead to Google Review, meaning that you collect everything so your website activity all the way down to their payment activity in your accounting software. So you're going to see everything that that customer has done, save this video and execute on it later.
