Adam Sand walks through an eight-step Facebook ad sequence for roofers: stop the scroll, grab attention, show content, build brand awareness, grow a retargeting audience, drive clicks, and convert. Most ad failures happen when one step gets skipped.
The roofer. Facebook ad blueprint. What does that mean? What is the blueprint? It comes back to the elements of successful advertising. Your goal in advertising is to stop the scroll, then get attention so that you get them to watch or see something, so that your brand becomes known, so that you can build an audience of people who know you, that you can retarget, so you can get them to click on something and get them to convert on it. That's it. That's everything of successful advertising. It sounds simple and it is in a way. But like, like whenever somebody's ads aren't working, it's because something in these eight steps isn't being actively worked on. The reason it's usually the same stuff is because it's the hard stuff. And the hard stuff is the stuff that you have to get good at. And it's the reason why some brands get really successful and others don't.
