Adam Sand and their CTO, who worked at IBM, Best Buy, Disney, and BP Oil, decided to run a company hackathon for creative problem solving. A PDF guide wasn't enough, so Tara designed and executed the full event, which generated innovative solutions to customer problems.
But today we're gonna be talking about how to host a hackathon. And so if you don't know what a hackathon is, it is one of those things where you can shut down the company and it's basically a marathon to hack away at some cool creative problems. And we're gonna talk about how we did it because we never did one before. Our CTO is a, you know, he's a principal at IBM and worked for Best Buy and Disney and BP Oil. And he's worked for these huge companies who host these hackathons. And he suggested that we do one. So we were like, great, how do you do that? And he sent us a PDF, and that wasn't quite enough to know exactly everything we needed to do. So then I said, Tara, I think we should do this. And she basically put this whole thing together. And so I asked her to come on the live stream today so she could talk to you guys and show you how we basically came up with this thing from nothing. And if you watch the little pre-roll video, it was enormous success. Our team loved it. We came up with some really cool solutions to some really challenging problems, things that our customers have been asking for us— from us for literally
