Excerpt from a YouTube video by Adam Sand advising roofers to build trust with prospective homeowners before sales visits by publishing and promoting social-proof content (infographics, video explainers, blog posts). The speaker frames these assets as ways to increase reach and make homeowners feel they already know and trust the company prior to an on-site sales rep visit.
Use your social proof to inherently build trust on the back end. So when you do have a sales rep already come out to their home, they already feel like they know you guys. They already feel like they trust you guys because you guys have all of these things online. We have the infographics, we have the video explainers. Check out our blog postings. Use blog posts to carry forward, like, your social proof. We got to show them something of, like, context. And so we want to show them some infographics. It's another piece of content. You could use more videos as well, but this is another great way to do it. And your objective here is, like, reach. And that's going to build trust with your brand, with the specific homeowners that you guys haven't even met yet.
