Adam Sand explains how roofers lose money on insurance claims. Insurers use denial and delay tactics, forcing roofers to supplement claims themselves. During storm season, roofers can lose $7,000 to $16,000 per job, happening 5 to 10 times daily.
March 29, 2024
Up to $7,000–$16,000
5–10 times per day
Essentially, when storms hit cities, everybody in the roofing industry rushes in, knocks on doors, and tries to get people to let them help them with their claims in exchange for letting them do the work. But the problem is the insurance company has lobbied Congress and created all these rules that really handcuff the roofer's ability to do this help. And so then what happens is they have a three pronged strategy. They deny the claim and they say that that stuff isn't approved. And then they delay the responses and then they defend the responses over and over and over and over again. And then the roofer struggles to get paid. And so what they do is they have this activity called supplementing, which is where they say this thing that needs to be on the roof, you need to pay for that. And then somet insurance company doesn't agree. And what happens is with all this massive rush of work, sometimes roofers accidentally bill for too little because they didn't know the supplementing activities weren't completed, they didn't know the claim was closed, or they didn't even know that supplementing had even started. And so then they lose up to $7,000, $16,000 and this is happening five to 10 times per day. So there's a lot of risk here. Comment below this video with your thoughts.
