Short video by Adam Sand advising roofing businesses on strategic, multimodal retargeting across social platforms. Emphasizes treating marketing like chess (strategic), using pixels to retarget website visitors on platforms including YouTube, Facebook, TikTok, Instagram, Twitter, LinkedIn, and Snapchat, and that effective retargeting goes beyond a single-channel approach.
You want to be strategic. This is chess, not checkers. You want to be multimodal. But it doesn't just exist in the realm of like, oh, we're going to retarget them on Facebook. First of all, when it comes to retargeting, I would absolutely have at least one advertisement about your roofing business that retargets website visitors on every social media platform. YouTube, Facebook, TikTok, Instagram, Twitter, LinkedIn, and Snapchat. Like, all of these tools offer the ability to put a pixel on the site. It goes beyond that. There's ways that you can get strategic with this that.
