Adam Sand explains how to use Facebook Pixel to retarget website visitors with ads. Install the tracking code, and the pixel records what people look at on your site, letting you serve them relevant ads later. The Meta pixel taps into a massive data network that's far more valuable than your site's data alone.
What is one of the number one ways to just get more leads? Like if you just want it to be so easy to just generate some more leads, is you just put the pixel on your website and you just retarget website visitors with ads. So the power of the pixel is related to how do we retarget? Its ability to allow you to retarget. And so if you think about a shoe store, if this girl walks into Emily's shoe store, there's an immediate pressure to sell Emily a shoe. When she goes in there, she's just gonna look at shoes. If you don't sell Emily a shoe, the only way that you can sell her a shoe is the goal of like, sign up for our shoe fan club. You might remember this, like you go to a store and it would be like, enter your email to join our fan club or sign up for our loyalty program, right? The whole idea was like, we wanna spam you with information about shoes. So put your little information in the box. Our goal is to spam you. So if some guy came to Emily's shoe store, he's a salesman, and then he says, hey, I wanna introduce you to this revolutionary new product called CustomerCam. And when we install this camera in your physical shoe store, this camera has sole peering technology. And this thing can see into the soles of your shoppers and it will have this shopper IQ, which is gonna know what did they look at. And this lady, she's looking at this red shoe and you know that she looked at the red shoe. If you know this, you can make better choices and have better margins. If you want to sell more shoes, you'd like it to be less work to sell them the shoe that they want at the highest profit. This can get you the happiest customers. If they saw that they liked the red shoe, you can now show them more stuff about red shoes everywhere they go because you have the power of a network. We have access to the data of what they're looking at when they're at other stores. So we can inform you as to what people out there want and what other things they're looking at. They came in and looked at a red shoe. You could send them a postcard that says, hey, we have the best red shoes. Do you wanna come and look at red shoes? You would have all of this power. This is what the power of the Facebook Pixel is. It's like having a little customer cam in your shoe store, but instead of that, it's a tiny little pixel. Your screen that you're looking at right now is a makeup of like millions of pixels on your screen. On my website, I want to put a little piece of code, computer code, and that code is a 1 pixel by 1 pixel window of Facebook. So you can't notice the difference of adding it. It's like putting a dot in the middle of your website design, but that dot is so small you can't see it. So if you run Facebook Facebook ads and you don't have the pixel, you are not collecting data. You're also not contributing data. The internet at large generates more value in the data than your website could ever possibly contribute by itself. You benefit far more from access to the network than the network benefits from you individually contributing to it because it has the network effect. The network is more valuable than your one website. So you want to have access to that network. And so how do you know if you have a pixel on your site? Well, you have something called a Facebook Pixel Helper, or they call it a Meta Pixel Helper. It's a little Chrome extension that you install in your browser. You also have other pixels, like there is a Snapchat pixel, there is a TikTok pixel. Like, if you just want to be so easy to just generate some more leads, is you just put the pixel on your website and you just retarget website visitors with ads. So you just run retargeting to your pixel on TikTok, Snapchat, or YouTube, or wherever else that you can retarget them. It's such an easy thing.
