Adam Sand walks through a roofer ad strategy: build audiences with video content, retarget viewers who watch 50% or more with early-season discounts, then layer in infographics and a free roof upgrade landing page. One client got $76 leads from the sequence.
Anyone who watched 50% or more of the videos.
$76 per lead.
So we want to talk about the roofer ad blueprint for how you can actually generate yourself leads. We prime roofing. We do like different videos. Anybody that watched 50% or more of our videos, we then retarget on an early season discount ad or whatever the case may be. If they said yes and you made that sale, we have a $76 lead. If they say no, we retarget them with infographic infographic infographic. We give them a free roof upgrade ad and that sends them to our roof upgrade landing page. If they say yes, less on leads if if they say no. Regather your audience, rebuild your brand, reprime them and then offer something for free. How to hire a roofer Give them some basic knowledge on how to make a proper decision and you can utilize that to your advantage. Obviously.
