Adam Sand shows roofing companies how to boost referrals with a personal thank-you package: scannable cards offering cash rewards, candy, the warranty, and a lawn sign. Larger firms using this method see 15-25% of customers sending referrals.
Adam Sand
March 28, 2024
Approximately 15–25% of customers (varies with seasonality).
One customer the way that they really improve the referral percentage was they would.
For a business that is at 50 million plus with 500 to 1000 build a year what do you think is the referral percentage.
Should be one customer the way that they really improve the referral percentage they would like have a person hand deliver a thank you package. In that thank you package was some referral cards where if they scan the cards sent a referral they would get money for it and then there was some candies and stuff like that. They would hand them personally the written warranty from the company. They put the lawn sign in, they take the I love my new roof picture and they post it on social. They had probably the highest percentage of referrals which kind of bangs around 15 to 25% depending on seasonality because there's times when there's a rush around 15 to 25% of customers would send a referral. Save this video so you can come back and execute on it later.
