Adam Sand walks through HubSpot's email tools and how they connect to Outlook and Gmail. The platform picks the best time to send each email and tracks when people open and click your messages.
Communicating with your customers is the primary function of a customer relationship management program. You'll be happy to know that HubSpot has a very deep integration with both Outlook and Gmail, so you can integrate it directly into your system. Now, a lot of CRMs will tout that they have an integration with your email, but it actually just sees the ability to send out emails or you get a record of an email coming in, but you don't really have a very deeply elegant integration that allows you to do things like understand when people most often open their emails. And in HubSpot you can actually say send later and it will tell you the most optimal time to send an email in the next 24 hours as well as in the next week based on their own personal behaviors. This is because HubSpot has partnerships with the free email programs that tell us when people do certain things. You can also see when they click on stuff and so it's going to give you a notification that so and so has clicked on a link and you can then use that as a timing thing to see when you can properly speak with your customer. Beg your boss who needs to hear this.
