Short YouTube monologue by Adam Sand arguing that AI-powered consumer tools (example: an AI-driven contractor directory) will change how consumers find and trust service providers. He predicts users will rely on AI recommendations and that discovery/marketing will shift from traditional SEO toward what he calls “aieo.” Ends with a call-to-action to share the video.
There's going to be specific tools made on AI for consumers. Imagine if Directory that was powered by AI and instead of coming in to say I'm looking for contractors in my area, you would just say I need a roofer in my area and would use AI to find you the best contractor on Directory for your needs. And because you've been so used to it helping you make decisions, you would trust it and you would have an interest in knowing how to answer that AI's question. So I don't think it'll be in the form of buying ads for it. I think we'll actually begin to change from SEO to aieo. Now go share this video.
