Adam Sand breaks down four key roles in a roofing operation using an octopus analogy: the production manager as the brain handling vendors and schedules, the field manager as eyes coordinating supervisors, site supervisors as arms leading crews on-site, and the production coordinator as the mouth managing customer communications once you hit 4 to 6 jobs a day.
If your roofing installs feel chaotic, your production team needs to think and move like an octopus. I'm Adam San, CEO of the roofing business partner. In this video, I'll break down the four key roles that keep everything the production manager, the brain, field manager, the eyes, site supervisors, the arms and the production coordinator, the mouth and exactly when to add each so you get happier customers, fewer callbacks and more capacity.
So the production manager is the brain of the octopus. They focus on supplier vendor relationships and managing the production calendar. The process of production. The the field manager is the eyes of the octopus and they're responsible for coordinating with the site supervisors and managing customer interactions. They're the leadership out in the field that's executing on the production manager's plan so the production manager can stay forward looking. And then the site supervisors are the arms of the production department, right? They're the actual ones that are on site all day who act as the face and the marketing presence, the sales presence. They're the creators of opportunities. This whole structure is aligned with everything that you guys have in your intentions, which is that you want happy customers, you want profitable jobs, and you want more leads. But the other role that can sometimes creep in around four to six jobs a day is the production coordinator. And this is the mouth of the octopus. They're the capacity force multiplier of the production manager. When the production manager is handling four to six jobs per day, it means they're doing four to six material orders, four to six work orders, four to six install schedule dates, four to six communications to customers about the install date at four to six per day. That's where it starts to get to be too much. You can use systems like HubSpot to optimize, but then you need a force multiplier. And that's where the production coordinator comes in because they become the primary point of contact for customers. Customers. So production manager is still dealing with vendors, suppliers and crews. Because they understand what it takes to do a job. They understand what it's like to be an installer. But the coordinator can handle the customer communication. They provide administration efficiency. So they will many times do some of the legwork. They're directed by the production manager on all their duties. So the production coordinator works directly for the production manager. And then the front line of defense and all matters customer heat. So they're that capacitor that takes those calls and can maybe orchestrate the things that are need to be done by the production manager without taking the production manager out of float.
