Adam SandCEO of Roofing Business Partner

Reels for Roofers vs Homeowners! #roofingindustry #roofingmarketing

4 Jan 2024 · 1 min

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0:48

Adam Sand critiques short-form roofing reels that appeal to other roofers rather than homeowners. He warns close-up footage of copper with fingerprints/scratches can confuse or deter homeowners, and recommends content that explains why copper roofing costs what it does, what homeowners are buying, and who can perform the work. He also praises the job by Jenkins/Slate Masters and suggests saving the video for later execution.

Chapters

I was searching for an open door. I was looking for a peace of mind.
The problem with reels like this is when roofers make them. Homeowners don't know what you're looking at and all you see is a bunch of copper with fingerprints and scratches all over it. You might actually make a homeowner think the wrong thing. It's roofers making content for other roofers. This isn't actually going to make a homeowner excited. It should actually be more of like how you do copper. Why? Copper is the cost that it is doing. Doing something that's more in line with actually helping the homeowner understand why they would buy this. What they're buying when they get it. Who are the kind of people who can do it? Something of value to the homeowner. But I mean, overall, great job. These guys, Jenkins, Slate Masters. Sick roof. I know that's going to look sick when it's done. Good job. Save this video and execute on it later.