Adam Sand tells roofers to spell out what makes them different. Two companies bid the same price, but the one using an Equipter machine to prevent yard damage and dump shingles directly wins the job. Buying equipment nobody knows about wastes the investment.
$18,000
Eustace Roofing
Equipter
Two roofing companies are selling a roof for $18,000. And one of them is going to show up with this machine that's not going to damage your grass, and it's going to put the shingles directly into the dumpster. And they don't have to worry about having shingles sitting on top of their flower beds. They're going to pick this company. So even if the prices are the same, they're going to increase the close rate. Because you talked about the things that you do that others don't. Eustace Roofing is another great example. They use this equipter on every single job. I'm not saying you have to go buy 13 equipters. If you do it and you don't talk about it, you're nuts. Because not every homeowner is to know that this is something you're doing in excess of the price.
