Short monologue advising roofing business owners to support outside sales reps after a run of bad appointments. The speaker emphasizes that sales can include unlucky events, stresses reinforcing reps’ confidence, guiding them through correct processes, and trusting that consistent, correct actions over days and weeks will eventually yield a sale.
Truthfully, sales is very, very difficult. It could just be a string of five bad appointments. And I know owners hate that. But trust me, after being in 1300 different houses trying to sell things, there have been some bad appointments. Whether the husband's not home, wife isn't home, they had to leave to pick up their kid from a car crash. That happened to me one time. And it could just be slight of luck. So definitely increasing their confidence by saying, hey, you're doing this right. Talking them to through the process of you're doing this right. You're doing that right. Eventually it'll come. If you do the right thing so many times for so many days and weeks in a row, eventually that sale is going to come because you're doing the process right.
