Adam Sand says companies should publicly show off their innovative processes instead of hiding them. He points to examples like Arrivee's Uber-like sales experience and Company Cam, arguing that highlighting these tools across every customer touchpoint helps businesses scale and stand out.
How can you innovate in your business? I have a lot of customers who do this innovative process, right? The inside-outside sales. They have Arrivee. They have this like app that gives the Uber-like experience, and they mention it nowhere in their marketing. Like nowhere in their marketing are you talking about Company Cam. Nowhere in your marketing are you talking about Equipters. Are you talking about catchalls? Are you talking about this kind of stuff? These are things you want to talk about because you're innovating your business, and this can happen in your shopping experience, your buying experience, your installation experience, and even your payment experience. Talk about it online. Just talk about your process.
