A short YouTube talk by Adam Sand advising businesses to openly display and market their innovative operational processes (e.g., apps that create an ‘Uber-like’ customer experience, inside/outside sales workflows, installation and payment flows). He urges companies to mention specific tools and process improvements on their websites and marketing materials across the shopping, buying, installation, and payment stages.
How can you innovate in your business? I have a lot of customers who do this innovative process, right? The inside, outside sales. They have a rivee. They have this, like, app that gives the Uber, like, experience. And they mention it. Nowhere in their marketing, like, nowhere in their marketing are you talking about company cam? Nowhere in your marketing. You're talking about equipters or you talk about catch alls? Are you talking about this kind of stuff? These are things you want to talk about because you're innovating your business. And this can happen in your shopping experience, your buying experience, your installation experience, and even your payment experience. Talk about it online. Just talk about your process.
