Adam Sand (speaker) describes how modern homeowners expect a faster, more personalized buying experience: immediate communication, awareness of market values, personalized updates, and digital purchasing options accessible anywhere/anytime. He argues traditional, scattershot sales tactics (mass outreach, in-person visits, paperwork-heavy pipelines) no longer deliver value.
Homeowners expect this buying experience. They want immediate communication. They're aware of the market values of things. They want personalized updates. They're looking for digital options in the way that they purchase. And they want these things anywhere, anytime. So the old way doesn't work where you just take a pack of money, you throw it at a couple of platforms, A bunch of people reach out, you go to their houses, you dump them into your sales process. Paperwork spits out the other end, and they have a bunch of people, and you get a dollar left over for the 10 bucks you put in. It's not that easy anymore.
