Adam Sand breaks down what makes roofing ads go viral: the hook that stops the scroll, retention to keep people watching, and a reward that makes them act. Three simple moves that work.
Good video is defined by a good hook retain reward structure. You hook them, you retain them for a while and you have some reward for staying to the end. Could be a change in perspective. It could be knowing about something, it could be a laugh. And all you're doing is again trying to stop the scroll so they don't go to a cat video or something about what the crazy politics said today. You get them to watch the things so that you become known. You just have their attention enough that you might become known.
