Adam Sand breaks down how CEOs need to split time between linear activities like systems and direct sales that fund operations now, and exponential activities like leadership development that take longer but eventually outperform. The green line pays bills. The blue line scales.
You're a CEO, you basically have four corners that you walk in your business. So this is your business. You have exponential activities and you have linear activities. So exponential activities tend to create this in your business and linear activities tend to create this in your business. So exponential sometimes it's less worth your time but then eventually becomes more worth your time as the benefit comes through. Linear tends to just be like this. So exponential activities be a leadership development. It takes more time at first and then eventually it outpaces the other one is innovative campaign pains. Right? You do things that create buzz about the business. You innovate. Then there are things that are linear which is systems and processes and this is business development. So this can be relationships, this can be going out and selling roofs by yourself. But you can't just focus here. You need this line has to exist for this line. Everything here is allocation of time and effort. So the green line pays for the value of the blue line to eventually pay off.
