Adam Sand explains the distinct but complementary roles of marketing and sales in a roofing company: marketing handles customer intake and answers online questions to drive visibility, while sales focuses on converting opportunities and relaying field-level customer questions and promotional context back to marketing to align messaging and urgency.
That's a 30 minute meeting. Talking about sales, marketing. Marketing is customer intake, sales opportunity creation. Right. When those two people run up against each other, it's like marketing's asking, well, what are you seeing out in the field? Like, what questions are people asking? Because most of marketing today is answering questions on online. They ask, you answer, you show up on Google. So what questions are they asking in the field? Like, we need to know. And then sales is usually about being informed as to how our customers are coming in. What, like what promotion are we running this month? So I know what customers are thinking is the opportunity, the urgency, the scarcity.
