Adam SandCEO of Roofing Business Partner

The different roles marketing and sales play #roofingindustry

28 Dec 2023 · 1 min

Watch on YouTube

0:33

Short clip (YouTube) in which Adam Sand explains the distinct roles of marketing and sales: marketing handles customer intake and answering prospective customers' online questions, while sales creates and manages opportunities by interpreting promotions, urgency, and field feedback. The discussion focuses on how marketing and sales must share insights (questions asked, promotions running) to align intake with opportunity creation.

Chapters

That's a 30 minute meeting. Talking about sales, marketing. Marketing is customer intake, sales opportunity creation. Right. When those two people run up against each other, it's like marketing's asking, well, what are you seeing out in the field? Like, what questions are people asking? Because most of marketing today is answering questions on online. They ask, you answer, you show up on Google. So what questions are they asking in the field? Like, we need to know. And then sales is usually about being informed as to how our customers are coming in. What, like what promotion are we running this month? So I know what customers are thinking is the opportunity, the urgency, the scarcity.