Adam Sand breaks down how marketing and sales work together in roofing. Marketing handles customer intake by answering questions online and tracking what prospects ask. Sales creates opportunities and closes deals, using what marketing learns to push active promotions that build urgency.
That's a 30 minute meeting. Talking about sales, marketing. Marketing is customer intake, sales opportunity creation. Right. When those two people run up against each other, it's like marketing's asking, well, what are you seeing out in the field? Like, what questions are people asking? Because most of marketing today is answering questions on online. They ask, you answer, you show up on Google. So what questions are they asking in the field? Like, we need to know. And then sales is usually about being informed as to how our customers are coming in. What, like what promotion are we running this month? So I know what customers are thinking is the opportunity, the urgency, the scarcity.
