A short YouTube monologue by Adam Sand arguing that being comfortable in business is dangerous because it means you no longer face things that 'scare the shit' out of you; he presents fear/pressure (risk, large investments, worrying P&L and balance sheets) as a sign you're positioned for growth and urges viewers to seek obstacles because 'the obstacle is the way.'
That comfort is your danger because you don't have anything scares the shit out of you. The fact that you've invested in your business to the point where scares the shit out of you. All the exciting stuff, monitors me trucks, right? All that kind of stuff. When all of a sudden all that excitement worn off and you just see your profit loss statement, your balance sheet and that. That feeling in the pit of your stomach like, holy shit, none of the exciting stuff's here anymore. Now it's all about the work that scares the shit out of you. That's when you know you're in the right position. Obstacle is the way you want to get scared. You want to feel pressure, because that's where the magic is going to happen. So you're exactly where you need to be. Now go Share this video.
