Adam Sand argues faster response times dramatically boost sales close rates. Responding in 1 minute instead of 20 makes you 391% more likely to close. Even 5 minutes beats 20 by 81%.
81% increased likelihood.
391% increased likelihood.
Adam Sand.
There was a study that came out where it compared the closing rates from a 20 minute response time and compared that to a 5 minute response time. A 20 minute response time compared to a 5 minute there's an 81% increased likelihood that you close the deal. From a 20 minute response time to a 1 minute response time, there's a 391% increase in the likelihood that you close the deal. So the jump might not be as significant. But the important piece of information to see is that when you call within five minutes compared to 20, big jump, when you call in one minute compared to 20, massive jump. So the exact differences could be different from industry to industry. But the argument that faster response times has a strong impact on your close rate is irrefutable fact.
