Adam Sand shows how roofing and construction crews turn job sites into marketing gold with before-and-after photos. CompanyCam lets teams document damage, installations, and fixes, then share annotated images on Instagram and their website. Homeowners get timeline links to watch the work happen, and crews get unlimited content without hiring a photographer.
You want to try and turn every project management effort into marketing. And the way that you can do this is with these Instagramable before and after photos. People love to see before and after photos. It doesn't matter if it's weight loss, if it's construction. People love transformation. And so your job really fuels your marketing department with unlimited content. And CompanyCam has a before and after photo feature. So then you can share that with the homeowner. They'll share it to Facebook usually. And then people are gonna be like, oh my gosh, look at the transformation. And usually your logo is in the middle of that. So the workflow behavior that you to follow is this. Create the showcase on your page. You share the timeline link with your homeowner. Then you take photos in edit mode. You want to do a video walkthrough. Make sure you annotate all your photos, document any pre existing site damage, then photo document the installation, document any unforeseen issues. Take before and after photos for your socials, post those photos to your showcase on your website and then rinse and repeat this process.
