Adam Sand explains how roofers can turn each sale into fuel for the next one. When a roof takes two weeks to build and payment comes in within 30 days, the profit covers the cost of acquiring that lead plus the next one, letting you spend as much as you want on marketing.
That's one of the things that I learned from working with big roofing companies is they said if the numbers are in line, I know if I apply this sales process to this type of marketing qualified lead, I'm going to get this close rate. So if the lead costs less than this and I can get the money back in 30 days because my production is tight and I can get the roof produced in two weeks and we're hiring and we're acquiring crews at a rate that allows us to keep our install time frame under 30 days. I know that this lead and that sale will pay for not only the lead that it costs to get them, but the next lead as well. So this is a customer. Customer funded acquisition. This is a lead generating machine. So my marketing budget's unlimited, Adam. I want to put as much money as possible into it. I will literally throw as many dollars as I can cash flow. But I know that the lead is paying for themselves and the next one. So I'm pouring as much money in.
