Adam Sand and Riley Brown show roofing companies how to turn video viewers into leads using infographics and retargeting. They filter engaged viewers into custom audiences, offer downloadable assets, and build landing pages and email campaigns to convert them. A QR code gives access to prebuilt templates.
Stop wasting ad spend. Use quick infographics and smart retargeting to turn video viewers into roofing leads. I'm Adam San, CEO of the roofing business partner. Today, Riley Brown, RBP's customer success manager, reveals the exact content funnel we use for roofers and the retargeting steps that close the deal. Stick around and he'll also share the exact downloadable assets you can use for your next campaign.
So this is what we're going to be talking about today is using content to help educate the market of people. Because let's think about the journey they've been on. They saw your videos of all the people in your market. For some reason, these people watched half a video. They could have watched some crazy stuff with the election, they could have watched cap videos, they could have watched anything and everything. But then they saw your specific advertisement and they watched half the video. So now we got to show them something. We got to show them something of like context. And so we want to show them some infographics. It's another piece of content. You could use more videos as well, but this is another great way to do it. And your objective here is like reach. So they have some interest in roofing and I gave them offer but they went into like my fu try harder bucket. So I showed them some graphics. So you are able to target on Facebook and actually filter down whoever seen your landing pages, advertisements, commented on any of your videos. Whoever watched 50% of your videos, you were able to filter them down. So I've got this specific bucket of like 500 people. Those 500 people in my market, I'm more interested in them because they're worth more to me than anyone else who's got them in their wide net bucket. So you're basically saying like Facebook, I'm willing to outbid people to be here and you want a thumbnail that teases a benefit or a plan that the people in this bucket may be interested in. For example, like an ebook, something of value, how to choose a roofer, how to avoid costly mistakes when roofing. Ebook downloaders like have your custom audiences and then you can retarget anybody who downloads these as well because you're able to get data on that. So you have some kind of offer value, like a concept, something that you're gonna bring them in with some content and then you're gonna like how them with the offer. Okay, Something of opportunity, urgency and scarcity. You have to have like a BL post explaining the value of that specific offer, something that you can reference back to. And then you want to like make an infographic that makes it easy for someone with a limited time span or a limited attention span to get attracted to, to get their eyes on it. Because even though they are choosing to like look at your specific roofing ads, so you have to make it really easy for them to contextually understand what you're doing, why you're selling it, why they should be interested in you. That's the value in what you're trying to offer. Then you're going to have to have a landing page specific to that offer. Then you're going to have to have a page like thank you for confirming that the offer was collected. Then you're going to have a marketing email to send containing a way to like redeem the offer. So you got to come up with all of these assets in order to successfully have a groundwork for your ad campaign to succeed. You're going to have to creative write this. You have to have like a designer to make that, a web developer make this. So everything's already made pre built out for you guys and you guys can kind of like build up off of those. So if you guys want access to these files, please scan the QR code. So you guys can get pretty much all of these ideas and advertisements and designs and graphics for free.
