This is a YouTube video titled "Want to Close More Deals? DON’T Skip This Pricing Trick" containing a monologue or presentation focused on sales techniques, specifically discussing price conditioning strategies to improve customer experience and increase sales success. The content appears to be a single speaker explaining how to use pricing expectations effectively during sales appointments.
Price conditioning is. Is using big numbers throughout the entire appointment. And obviously at the end, you're going to want to come in under that expectation. And what you want them to do is feel relieved when you're price conditioning. You put this specific roof at 25,000, and that specific roof didn't even have the breathable underlayment. So they're like, hey, I want this breathable underlayment. Because I trust Riley. He told me that this is something that I need. I see value in it. But he just told me a roof that didn't have either of those two was $20,000. Oh, my God. I wonder what Riley's going to tell us his roof costs. This is kind of scary. And then you come in at $18,000, $19,000, 17,000. Whatever the case may be, it's going to be an amazing experience if you do it the right way, because you're going to even, like, be able to see it on their face or in their body language. They feel more excitement or they feel more emotions that aren't detrimental to your sales probability or anything like that.
