A short YouTube clip by Adam Sand giving quick benchmarks for Facebook ad performance: target click-through rate roughly 1–3%, target conversion rate about 3–10%, and a recommendation to wait about 1,000 impressions before judging ad performance.
1–3% click-through rate.
3–10% conversion rate.
About 1,000 impressions.
What should the target CTR be for Facebook ads? Generally, we want to go for 1% click through rate, 3% to 10% conversion. So it's 1 to 3 for click through, 3 to 10 for conversion. It's not going to be there right away. It's going to take some time because you got to put multiple ads in front of somebody. You're going to see, like after about a thousand impressions. Okay, a thousand impressions. I'm going to start passing judgment on this ad. Not just around click through rate, but any number of things. But generally, if there's something you're testing for or aiming for, you usually wait around a thousand impressions to see what that thing, how that thing is doing, doing.
