Adam SandCEO of Roofing Business Partner

WHY data is pivotal in boosting Revenue, Operations, and Profitability in your roofing business 🚀

8 Nov 2023 · 1 min

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Adam Sand (speaker) argues that the roofing industry lacks a standardized way to define and count leads (e.g., marketing qualified lead, sales qualified lead, sales accepted lead). He proposes creating a standardized model for roofers that will include a standard, a data model, and standard metrics to measure leads, appointments, and contacts — addressing inconsistent terminology used at industry events and online forums.

Chapters

Model for roofers. Because the biggest thing is you're going to go to roofcon, you're going to roofing process conference, you're going to talk to other roofers on the Facebook groups, and they're going to say, how many leads do you get? What is a lead? There's a marketing qualified lead, a sales qualified lead, a sales accepted lead. Like, there's different things to define a lead as lead, an appointment as lead, contact information. There's no accepted standard in the roofing industry right now, today. So we're going to create this standardized model for the roofing industry, and that is going to look a little bit like this, where we talk about the standard, the data model, and then the standard metrics that you're going to have.