Adam SandCEO of Roofing Business Partner

Why Your ‘Perfect’ Roofing CRM Software Isn’t Actually Perfect #hubspot #crm #roofing #shorts

1 Dec 2025 · 1 min

Watch on YouTube

0:37

Adam Sand warns that software companies (specifically CRM vendors) can be misled by their most enthusiastic customers into believing a particular setup is 'perfect.' He recounts copying a customer's Podio build into his HubSpot for a roofing company and discovering many issues, and notes that vocal fans tend to shape product demos and sales pitches while dissatisfied customers cancel quietly.

Chapters

Software companies are truly convinced by their best customers that their setup is perfect. When we left our first podio build way back in like, 2018, we were like, this is it, this is the thing. And I came home and copied my customers build into my HubSpot in my roofing company and had all kinds of stuff to fix. Customers were upset with your software. Cancel. Customers who are okay with your software are typically pretty quiet. They're like, yeah, yeah, it's good. Yeah, yeah. But then the people who love it are very loud. And that's good for a software company because then you're like, look, these companies guys are perfect, perfect. And then what happens is their example becomes the demo, right? Becomes the sales pitch.