Adam Sand breaks down retargeting and remarketing for roofing ads. Retargeting uses browser cookies to show ads to people who've visited your site. Remarketing collects email addresses to send targeted messages and increase your share of their spending.
First thing we got to know about is the difference between retargeting and remarketing. Retargeting is mostly about serving ads to potential customers based on cookies in their browser or some kind of acknowledgment that you know them, that you've touched them in some way, and you want to be able to retarget them. You want to hit them again. Whereas remarketing is usually based on something like email, right? Which is where you collect the information of users, prospects, customers. You create lists of segments of people. These segments are used later to send sales emails, send opportunities to reach out to them again. The goal is how you get a bigger share of the wallet. Your customer has a wallet of things they're going to spend money on. If they buy installation from someone else other than that guy, you didn't get that share of the wallet.
