You must customize your CRM to your industry, needs, people, and challenges.

Some softwares try to be very closed. And the whole idea behind that is that those are great softwares for starter companies. They don't allow a lot of modification, which means there is less setup time. You can only do it the way that they tell you to do it. Other softwares will allow a lot more customization, which means there's a lot of stuff that you can make. You might make it wrong. That's why it's important to be working with a partner who understands your business, your industry, your people, your challenges, so they can customize the software in the right way. That makes sense. Save this video and execute on it later.