Adam SandCEO of Roofing Business Partner

Your marketing strategies varies according to the specific needs of your customer avatar 🎯

22 Mar 2024 · 0 min

Watch on YouTube

0:22

Short YouTube marketing advice by Adam Sand arguing that marketing strategy should match customer demand: when people actively search (e.g., "roofing in that city") use SEO and search ads; when increasing demand is the goal, use interruption-based marketing (podcast ads, TV, direct mail, social media interrupts). The clip invites viewer comments.

If people are googling searching for roofing in that city, then yes, we just have to show up with ads and SEO. But then if we're trying to increase the level of demand, well then we have to do that through interruption based marketing. Whether that's a podcast ad, TV dropping mail in their inbox, or yes, interrupting their social media feeds with our ads, we're going to be doing interruption based marketing or responding to demand. Comment below this video with your thoughts.