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Marketing Secrets: 26 Years of Anti-Trend Wisdom

Name: Marketing Secrets: 26 Years of Anti-Trend Wisdom
Uploaded: 2025-06-15T01:52:56+00:00
Duration: 1 min 18 s
Channel: Sandy Wardenburg Waggett
Description: Sandy Wardenburg Waggett, a marketing professional with 26 years of experience, discusses her contrarian beliefs about marketing—specifically rejecting…

15 Jun 2025 · 1 min

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1:18

Sandy Wardenburg Waggett, a marketing professional with 26 years of experience, discusses her contrarian beliefs about marketing—specifically rejecting trend-chasing and platform-focused strategies that prioritize vanity over business value. She provides an anecdote about refusing to build Flash splash pages because they harmed user experience and business goals.

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What do you believe about your industry that truly goes against the grain? Now, we all, we all have stuff that we believe. Like, I've got some seriously strong opinions in the marketing space. I've had my company for 26 years. Those opinions are pretty deep and they don't change for me. As an example, I don't chase trends, I don't chase platforms. A lot of people sell platforms and they. I'm going to go back to. I'm going to date myself now. But anything about the web design industry. Back in the day, Flash websites were a big thing. There used to be these splash pages with a dancing something and it was really cool, but they were terrible for the user experience. And so I would have people call my company MSW Interactive Designs and they'd want this splash page, this flash splash page. And I just didn't do it. I'm like, you don't do that. I'm sorry. It's not because we can't. We absolutely can, but we choose not to because it's not in the best interest. It does not serve you as a business owner to have this. This is not what your customers are looking for. It's what you're looking for. It's a vanity thing. So what are those strong beliefs that go against the grain for you in your industry? Take for those. What are they?