Sandy Wardenburg WaggettMarketing Strategist, Author, Coach, AI Expert - How Can I Help You Today? Ask My Digital Mind Anything!

Website Menu Strategy: Focus on Customer Needs First!

Name: Website Menu Strategy: Focus on Customer Needs First!
Uploaded: 2025-06-01T04:09:41+00:00
Duration: 44 s
Channel: Sandy Wardenburg Waggett
Description: A short YouTube advice clip by Sandy Wardenburg Waggett about website menu strategy: prioritize the visitor’s problems and needs on every page rather…

1 Jun 2025 · 1 min

Watch on YouTube

0:44

A short YouTube advice clip by Sandy Wardenburg Waggett about website menu strategy: prioritize the visitor’s problems and needs on every page rather than company-centric pages. Explicit recommendation: do not put "About Us" first — make content about the customer first, then follow with company information after you have addressed visitor needs.

Chapters

And then I would change the order of your menu. Okay. So about us should never be first, because your website is really about the customer, about you. So people who come to a website like this, for whatever reason, are looking. They've got a problem, they're trying to solve it. So you want to make every single page, everything they see about the problems that you help them solve. And help them solve it. If they identify with it and they're like, yeah, I could really use this help, then they're going to go to about us and check you out. So don't make it about you first. Make it about them first, second, and third, and then you fourth. Okay. Does that make sense? It does. Okay.