Sarah ArcherProfessional Speaker, Organisational Consultant & Coach, Lemon Squeeze Limited · International Speaker | Speaking Coach | Top 1% Podcast Host | Helping Organisations Unlock Business Transformation & Growth Through Strategic Storytelling | Helping Experts & Business Authors Nail th

This Hook Technique Makes People Lean In #storytelling #publicspeakingtips

15 Apr 2026 · 1 min

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Start a story mid-action to hook your audience. Drop them into a tense moment like "we need to talk" or a presentation going wrong, and they'll lean in wondering what happens next.

Chapters

The third way to create curiosity is to start mid-moment in a story. We want to drop the audience straight into the scene. Here's a couple of examples for you. The email just said, we need to talk. I realized halfway through the presentation that I'd misunderstood everything. Now the audience wants to know what happens next. Curiosity is pulling them into the talk, and this could be a great segue into the main big idea story of your talk.