Sarah Archer explains why authors struggle with live speaking: readers control their own pace, but audiences need active guidance through a complete journey in one session. Show concepts, don't just tell them.
The journey is different from someone reading a book to someone listening and watching a talk. When you have a book, the journey is controlled by the reader and it's passive. They might pick it up, put it down. If they didn't quite get something, they might read the same passage over again. When it comes to the stage, you have got to manage the journey of your audience, especially if you want to get them into action. You've got to take them around that whole buying journey, customer journey in one go. It's got to be dynamic, it's got to be experiential. You've got to show them, not tell them.
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