Sarah ArcherProfessional Speaker, Organisational Consultant & Coach, Lemon Squeeze Limited · International Speaker | Speaking Coach | Top 1% Podcast Host | Helping Organisations Unlock Business Transformation & Growth Through Strategic Storytelling | Helping Experts & Business Authors Nail th

Your book won’t speak for itself #publicspeakingtips #keynotespeaking

13 Feb 2026 · 1 min

Watch on YouTube

0:54

Your book won't work as a keynote just because it's good on the page. A live audience is cold, unfamiliar with your topic, so you have to adapt the material and meet them where they are instead of expecting it to translate.

Chapters

it's often a big struggle to make that transition from book to stage. The first thing that I see is that authors often think that their book is gonna translate seamlessly into a keynote, and then they get frustrated when the talk falls flat. And it's an easy mistake to make, the truth is that what works on the page isn't gonna translate in the same way in front of a live audience. When it comes to speaking, you've got a likely a cold audience. They don't know your topic, and you have to meet them where they are.