EP113: The Democratization of Automation for Mid-size companies w/ Turbotic

9 Apr 2026 · 33 min
Episode

9 Apr 2026 · 33 min

0:00

In this episode of the Process and Automation Podcast, hosts Sascha Cutura and Arno interview Theo Bergqvist, CEO and founder of Turbotic, about the company’s mission to democratize automation for mid‑size and small‑to‑medium enterprises (SMEs). Theo explains his shift from leading Ericsson’s data‑strategy and large‑scale enterprise automation to building a startup that tackles the high licensing and implementation costs of traditional RPA tools. Turbotic’s platform, launched six months ago, offers a chat‑driven, no‑code automation experience that lets non‑technical users create workflows without writing code, integrating up to 19 systems. The conversation covers real‑world use cases—marketing automation, IT ticket handling, finance invoice processing—and highlights that 20% of executions involve complex, multi‑system processes. Adoption advice centers on starting with one or two focused automations, building internal capability, and scaling iteratively. The hosts and Theo discuss governance, security, and change‑management challenges, especially around emerging agentic AI, and argue that the next major automation market will be SMEs rather than large enterprises due to cost constraints. Theo shares personal insights—his idol Richard Branson, a piece of advice about keeping money close, his favorite AI tool (Lovable/LavaBot), and a promotional 50 % discount for listeners. The episode ends with contact details and a call to action to try Turbotic.

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