A short interview clip where Dave Norton (Chief Revenue Officer at Scipio) argues that everyone participates in sales and emphasizes the need for passionate, tenacious salespeople and a strong value proposition. Norton presents two core points: (1) ‘we are all in sales’—selling beliefs and opportunities in everyday life; (2) investing in great salespeople and teams pays off because even great products need sales talent to reach the market.
Chapters
On today's tasty business tip, David Norton, chief revenue officer at Scipio, details how we are all in sales and the importance of a good sales team.
Two things. Number one, we are all in sales. And that's something in life we all need to get used to is selling what we believe and selling from our heart in our mind. Because when you hear and look for and listen for opportunities, that's what sales is. So, number one, we're all in sales. Number two, you're foolish to think anyone would be foolish to think I believe that you can't afford a great salesperson or a great sales team. The greatest salesperson could sell a crummy product. The greatest product in the world could not sell itself. And I think those are two philosophies that always tend to overlap each other. You always need a good solution with a great value proposition, and you need good, passionate, motivated sales reps with great tenacity. So those would be the two things that I think is, number one, we're all in sales. And number two, you have to have passion and belief that a great salesperson or great sales team will pay great dividends for this amazing creation that you want to take to the world.
