Scott Duffy visits a Dutch Bros coffee location in Medford, Oregon, with Alan Taylor to showcase the store’s culture and meet owner/founder Travis. The short on-location video includes a walkthrough of the shop, a behind-the-counter demo (an 8 oz vanilla mocha), and a conversation emphasizing relationships, community, and company culture; an annual sales figure (~$250M) is mentioned as context.
Questions this video answers
Medford, Oregon.
An 8 ounce vanilla mocha (double shot espresso).
About $250 million a year.
Travis.
Chapters
So I'm here in Medford, Oregon, at. Seriously, this is the coolest company at Dutch Brothers. And I'm here with my buddy Alan Taylor. Hey, Alan. And we're gonna walk in, and I want to show you how sick this culture is. And we're gonna meet Travis, the owner, who's behind the counter making coffee. So here we go. Here's the entry.
Check this place out.
You walk in, you got your.
Killer.
Art up on the wall. Look at this. We're gonna follow Alan.
Look at this. Here's the coffee bar. We got kids over here. Total kid culture playing games in the summer.
I love a little whipped cream on it. So show me what you got.
What do you make it for me back here? This Here is an 8 ounce vanilla mocha.
8 ounce vanilla mocha.
All right. Double shot of espresso, double shot of esp. Own chocolate blend.
Super cool and handcrafted.
This is so cool.
One of the founders is Travis Borisma. I've known him since he was 16 years old. They're doing like, 250 million a year in overall sales. Something like that.
Yeah, I can't count that.
They're doing good.
It's all about culture. It's all about the heart. It's about family. Am I saying this right?
Hey, we're in the relationship business, and the products. Love.
Yeah, there you go.
That's it, man.
He says, we're in the relationship business, and the product is love. And that's what we love about him.
So we were talking earlier about how important it is people and culture and, you know, people's names, and they come up with it.
Could you talk about that?
You know, we see people day in and day out, sometimes multiple times a day. So, you know, having a relationship with these individuals, knowing what their life's about, things that are going on with their kids. We have their dogs coming in, man. I mean, we're throwing dog biscuits to the dogs. So, you know, it's. It's a. It's a great gig, man. It's a lot of fun.
All right, if you want to see the whole story, go to Undercover Boss. Check out Dutch bros. Travis Borsma. You will cry.
You will cry.
I cried.
I did, too.
And by the way, thanks for making.
Me your favorite drink here.
The. This is the.
The vanilla.
That's the old school torture.
Oh, my God. Oh, my God. All right, guys, take another look.
Final look. Seriously. The coolest company on the planet right here.
